“Look beyond or fall behind”: the Denim Masterclass with Giovanni Petrin at Munich Fabric Start.

Constant change is what never changes in the denim world.

Over the past decades, the indigo fabric and the finishing on it, processing and production have undergone incredible and complex changes, speeding up especially in recent years. First invented in Europe, it came of age in Northern America – where the conquer of the world started – to end up flourishing exponentially in Eastern countries where, to this day, most production sites are.

Denim culture, new scenarios and the main characteristics of the industry have been the main topics of the Masterclass “The Automation + Wet finishing Future. Look beyond or fall behind. Denim at its turning point”, organized at Bluezone, during Munich Fabric Start.

Among the keynote speakers, Giovanni Petrin, Strategic Advisor at Arvind Limited.